SAP
where we did it all
SAP Spend Connect Live is a major user conference for this world famous technology company. The event connects their most important clients to each other, SAP, and to new software innovations in the realm of total spend management.
We created an event look and feel, specific to SAP Spend Connect, but also integrated into a larger suite of SAP events.
In addition, we curated a robust style guide to inform the event graphics, and provide to other vendors to maintain a consistency of design.
We strategically and thoughtfully designed the layout and branding of the Marketplace floor in the Venetian Ballroom so attendees could most efficiently and effectively navigate and explore the breadth of SAP’s products, services, and partners. We:
We designed all area branding outside of the Keynote and Marketplace as well, including:
Proscenium helped develop graphics in print and media (throughout the foyer, the Marketplace, and Keynote room) to feature all the sponsors of the event. Large area signage and videos brought to the life the logos of all levels of sponsors.
Marketplace floor snacks, coffee, lounges, and headshot station were popular sponsored areas.
We designed an impressive and impactful stage design for the Keynote room in Hall D, to give a real “wow” factor showcasing SAP to its customers.
Our 3 massive overlapping LED screens spanned more than 140 feet wide and 18 feet tall.
We also designed all the on-screen presentations to bring SAP’s dynamic and exciting new products and services to life.
Our grand finale featured Tony Award-winner Leslie Odom, Jr., who delivered an intimate fireside chat and performed signature songs including "The Room Where It Happened" from Hamilton.
We rehearsed all executive presentations virtually prior to the event to promote a more seamless onsite experience.
Alongside SAP’s internal video production team, we produced the post-event videos and graphics for SAP Spend Connect Virtual, including a nearly hour-long feature of key highlights including interviews with SAP executives and customer experts.
SAP’s Spend Connect Live made perfect use of Proscenium’s 4 pillars – Rock-solid production, Broadway caliber creativity, next level event strategy, and powerful content creation. It was a winning combination – the attendees were delighted, and our clients were overjoyed.
