We Put the "Logic" in Hologic
We helped Hologic advance on their Commercial Excellence goals. We worked with their marketing teams to conduct surveys of their sales force and then, based on the research, redesigned their electronic hub of internal and client-facing materials. This enabled their front line to access the information they need, when they need it, in the way they need it. We are happy to bring our strategy, creativity, content creation, and production prowess to the process every time there is a presenter (performer) and someone being presented to (audience).
