With the goals of acquiring new accounts, and promoting positive brand awareness, we developed a consumer experience that accomplished both. We attracted more than a million attendees that aligned with Credit Karma's target demographics. The focal point was a 20’ interactive ride, where 2 players competed to send riders up into the air. The harder and faster the players whacked the mallet, the higher their friends rode up the tower. We even branded the attraction with credit scores going up the sides - and passersby gathered to watch. We created a Snapchat filter to encourage additional engagement, and we invited local social media influencers to share the “Score Higher” experience with their fans to generate more buzz.
