HEINEKEN
EVEN WHEN BARS ARE OFF LIMITS
SELLING BEER WHEN ALL THE BARS ARE SHUT
We produce Heineken’s National Distributors Conference for 2,500 distributor partners every year since 2015.
In 2020, of course, it was virtual. We produced their NDC as a live broadcast from their closed offices (and beautiful bar!) just outside New York. The executives delivered their presentations from there, including conversations with customers through remote feeds, We ran the event three times (in three different time zones) for each of their distributor regions.
We turned their conference room into a control room and set up a full studio with remote cameras...
THE RESULTS WERE WORTH A CHEERS!
Heineken, in a time when they could not travel and their industry, was being massively impacted by a pandemic were still able to communicate their plans to their most important audience. It was an impactful way to talk about beer even when all the bars are off limits.
